Driving Forces and Transformation in the New Normal of the Shipping Industry
In the context of the new economic normal, the shipping industry faces uncertainties in recovery. This paper explores the impact of the Belt and Road Initiative on the shipping market, emphasizing that shipping companies must shift their growth models to focus on endogenous drivers. Companies should enhance their management capabilities and resource allocation abilities to adapt to the complex global economic situation. Additionally, the emergence of new forces, such as the internet, offers new opportunities for business development.